Adapt

Pivot your business to match the changes caused by the current crisis.

GROW

Find opportunities for growth in the post-pandemic economy.

"Life won't return to normal until we have a vaccine - 12 to 18 months"

Justin Trudeau

How will your industry and business look like in 3, 6 12, 18 months?

How will the pandemic influence the way your customers behave, what you offer, and how you deliver it?

Some businesses will be forced to pivot to survive, others will seek new growth chances. Which group are you in?

We can guide you through a process, where you and your team will asses and find opportunities in the following categories:

1
What value do you provide and what needs do you address?
Create a new product / service / features (value examples: reduce risk, provide motivation, simplify)
2
Who gets the value you provide?
New target market (e.g. HR managers, stay-at-home-parents)
3
How do you deliver it?
New distribution model (drive-thru, telephone sales, taxi-delivery)
4
How do you make money / monetize the value you provide?
New profit formula (subscription, pay-now-get-later)

Re-purpose your assets, resources, and skills to match them to the current changes.

Coronavirus crisis means dozens of trends and behavioural changes. We will work with you to make sure you address the relevant ones.
Just consider how these may impact your industry:

Limited gatherings & travels↘

more online experiences, need for more safety, ...

Social distancing↘

hygiene precautions, touchless shopping, ...

Work from home↘

more stress, need for more focus & productivity, ...

...and many more!

Packages


ADAPT

2499 EUR

EXPAND

6499* EUR

ACCELERATE

5199* EUR

TIME

2 days (each x 3h remote sessions + individual work)

6-9* days (each x 3h remote sessions + individual work)

4-7* days (each x 3h remote sessions + individual work)

GOAL

Find opportunities to adapt your business in one or more areas: New Value Proposition, New Market, New Delivery Model, New Profit Formula

Explore possibilities caused by the crisis, create and test concepts to determine potential.

Push an idea or a feature from concept phase to a tested prototype.

FOR WHOM AND WHY

For those, who'll soon be forced to adapt to the current changes → e.g. HoReCa and TravelTech software providers

For those, who scout for opportunities, as they know that now it's the perfect time to experiment and build. → e.g. tech building companies, investors

For those, who are booming right now and need to move fast to implement solutions. → e.g. existing telemedicine or online education providers

DELIVERABLES

1-3 selected opportunity areas, documentation, session video recordings

Same as "Adapt" + 1 prototyped* and tested concept

1 prototyped* and tested concept


METHODS

Value Model Assessment

X

X

Covid-Caused Trends & Effects

X

X

Benchmarking & Cross-Industry Inspiration

X

X

Re-purposing your assets

X

Questioning Industry Standards

X

Design Sprint (full one or partly*)
Read more

X

X


* The duration of the sprint depends on the internal skills of your team and to which extend you need our support. The shown prices indicate the full version of the sprint.

ADAPT

2999 EUR

TIME

2 days (each x 3h remote sessions + homework)

GOAL

Find opportunities to adapt your business in one or more areas: New Value Proposition, New Market, New Delivery Model, New Profit Formula

FOR WHOM AND WHY

For those, who'll soon be forced to adapt to the current changes → e.g. sports/ live-entertainment provider

DELIVERABLES

1-3 selected opportunity areas, documentation, session video recordings

METHODS

Value Model Assessment

Covid-Caused Trends & Effects

Creative techniques

Re-purposing your assets

EXPAND

2999 EUR

TIME

6-9* days (each x 3h remote sessions + homework)

GOAL

Explore possibilities caused by the crisis, create and test concepts to determine potential.

FOR WHOM AND WHY

For those, who scout for opportunities, as they know that now it's the perfect time to experiment and build. → e.g. tech building companies / investors

DELIVERABLES

Same as "Adapt" + 1 prototyped* and tested concept

METHODS

Value Model Assessment

Covid-Caused Trends & Effects

Creative techniques

Questioning Industry Standards

Design Sprint (full one or partly*) Read More

ACCELERATE

2999 EUR

TIME

4-7* days (each x 3h remote sessions + homework)

GOAL

Push an idea or a feature from concept phase to a tested prototype.

FOR WHOM AND WHY

For those, who are booming right now and need to move fast to implement solutions. → e.g. existing telemedicine or online education providers

DELIVERABLES

1 prototyped* and tested concept

METHODS

Design Sprint (full one or partly*) Read More

* the duration of the sprint depends on the internal skills of your team and to which extend you need our support.

Fair pricing

We know the times are tough and an external support might seem like a luxury. But for some businesses it's more of a necessity.

For whom?

Teams of up to 6 people, including mixed skillset: a business owner/ decision maker, product owner, marketing experts, developers, designers.

The time to act is now

"If you’re business model still looks like your original assumptions a month ago, you’ve been living under a rock. Every part of your business model – not just product and customer – will change now."

Steve Blank, considered the father of modern entrepreneurship, 07.04.2020
Read more

Who are we?

Andrzej Karel
Tak Founder
Since 2012, Andrzej worked as a Service Design and Design Thinking coach or user researcher with companies such as Deutsche Telekom, Knauf, Nike, Danfoss, Klöckner & Co, Copernicus Science Centre in Warsaw, UCANDO/Hella and TOP500 Innovators Poland.
Jarek Maćków
Tak Founder
Design consultant, product designer, and creative director at HeroDOT. Lecturer at SWPS University of Social Sciences and Humanities in Wrocław, where he teaches UX Design and history of modern design, art and architecture.

Would you like to work together?

We can offer you custom-made solutions ranging from single workshops to user research to full-length projects.

In Germany, Poland or anywhere else.

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You can also catch us at hello@herodot.com

Stay inspired

Companies around the world are pivoting as we speak.

Here are some success stories:

BlaBlaHelp

Ridesharing app BlaBlaCar launched BlaBlaHelp, to connect neighbours who want to help each other with grocery and other shopping.

#RatujEtat

An employee time planning and management software Kadromierz, launches a platform to temporarily exchange workforce between companies during the crisis.

OpenTable

Open Table added a grocery feature, allowing shoppers to reserve a shopping time slot at a store the same way they’d book a seating time at a restaurant.